In 2021, Perth Football Club advertised a position for a Hungry Jack's Community Engagement Officer/Manager. The club, one of the oldest teams in the West Australian Football League (WAFL), described the role as “an opportunity to strengthen community connections through programs and partnerships.”
On the surface it reads like any other community role. But it also shows how deeply junk food brands can embed themselves in the sport we love — not just on the boundary boards, but inside the club itself, shaping the programs that reach players, families and young fans.
That's the heart of un-junk's concern. Sport should build healthy habits, not hand fast food giants a direct line to kids. When a brand's logo sits on the jumper, the scoreboard and the staff roster, it stops being an advertisement and starts feeling like part of the game.
What happened
- In 2021, Perth Football Club advertised a Hungry Jack's Community Engagement Officer/Manager role.
- Perth Football Club is one of the oldest teams in the West Australian Football League (WAFL).
- The role was described as strengthening “community connections through programs and partnerships”.
- The arrangement highlighted how junk food sponsorship reaches deep into community and junior sport.
Un-junk is calling for junk food sponsorship to be phased out of community and junior sport, so kids can play the game they love without being marketed to. You can be part of that push.
Sport should fuel healthy futures — not sell fast food to the next generation.
The un-junk movementAdd your voice to the campaign to un-junk our sports, and help take on the junk food giants where they least expect it: on the field.
